The Invisible Offer Method

What if instead of chasing customers, customers came to you…

…wallet in hand, begging to buy...all because of one tiny question?

And what if they also told you the products and services they wish you would sell them in the future?

That’s exactly what happens when you send out this one-sentence survey that we call: The Invisible Offer Method.

Here’s how it works:

Step 1: Identify Your Inner Circle

You don’t want to blast this to your entire list. Instead, handpick your top customers and warmest prospects…those who have already spent money with you or are highly engaged.

You’re looking for a starter list of 25 - 50 high-value leads. This strategy is about quality, not quantity.

Step 2: Send the “Invisible Offer” Question

Send a simple, personal “survey” message such as:

This question uncovers unmet needs and validates future product ideas…without a hard sell.

(Important: DO NOT send this as a mass email. Instead, send it as a 1-on-1 message via email, SMS, or even a quick voice note. Personalization increases responses.)

Step 3: Offer What You Already Have

When they reply, if they mention something you already offer, just point them to the right place to buy.

Boom! Instant sale, no pitch required…they literally asked for it!

(And this will happen a lot more often than you might think, because even your best customers aren’t aware of everything that you have to offer.)

Step 4: Find Your Next Big Idea

If they ask for something you don’t yet offer, that’s a future product idea. Your audience is handing you market research on a silver platter. Congrats! You now have a data-backed offer idea and ripe audience to launch it to.

⚡ Action Step: Send this question to 25 - 50 high-value customers. You’ll make a few easy sales AND get insights for future offers. Not bad for a few minutes of work. 🙂

Quick Hits

Here’s some other content from the Scalable network you might have missed:

• 🧰 Tool of the Week: This free Google Sheet template finds “hidden cash” in your business.

• 👿 Elon Musk believes in going “Demon Mode”…should you?

• 🤝 Here’s how to run meetings better than 99% of companies (4-part system)

• 🤑 6 minutes on how to turn conversations into cash flow and referrals.

• 🗓️ Here’s why you should stop doing annual employee reviews (and what you should do, instead).